Is your website quietly costing you customers,
or quietly winning them?
A professional review of your website's words, structure and user experience.
Most trade websites lose the job before the phone even rings - buried pricing, no clear next step, confusing pages.
I find exactly where you're losing customers, then suggest a rewrite
so every visitor knows why to call you and not the next name in the search results.
Helping businesses communicate with confidence.

Your website deserves more than a spell check.
Most websites do not fail because of spelling mistakes.
They fail because visitors can not quickly understand what the business offers, where to find information or what to do next.
At PAGEWISE, we look beyond grammar. We review your website through the eyes of your customer, and identify opportunities which will improve clarity, readability and the user experience.
Whether your website needs a final proofread before hitting publish or a complete content review; we'll help every page communicate your message and business objectives clearly and honestly.
OUR FRAMEWORK
The CLEAR™ Framework
Every review is built on five questions we ask of your website, as a visitor
would.
C
Clarity
Is the message easy to
understand?
L
Layout
Does structure guide the
reader?
E
Engagement
Does it hold attention?
A
Accuracy
Is every detail correct?
R
Results
Does it turn visitors into
enquiries?
THE OFFER
Here's exactly what you get
Full website review, scored against the CLEAR™ Framework, written specifically for how trade & service customers browse and decide.
A written report showing exactly which pages are costing you jobs, and why.
Rewritten copy for your highest-traffic pages, clearer headlines, obvious pricing signals, and calls to action that make booking a no-brainer.
A mobile-first check, because most of your customers are searching on their phone, often urgently.
A preliminary outline of where we go next in plain language, no jargon.
THE GUARANTEE
Clearer, or I keep working - free.
If, after the audit and rewrite, your website doesn't communicate more clearly than it did before, tell me, I will keep revising it at no extra cost until it does.
Simple as that.

ABOUT PAGEWISE
I don't just proofread websites. I review them as a visitor,
looking at how the words, layout and navigation work together to
communicate clearly and encourage action.
Pagewise brings together an editor's eye, a business strategist's judgement, and the perspective of an everyday website visitor, a rare combination that goes beyond fixing typos to strengthening how your business is understood.
Diploma in Editing & Proofreading
Postgraduate Diploma Business Enterprise
New Zealand based
Specialising in Website content reviews, editing and readability checks.
Independent Website Content Consultant